Can we visualize knowledge?

Quora is a is a question-and-answer platform where questions are asked, answered, followed, and edited by Internet users. It is a place where people connect with each other, gaining and sharing unique insights and knowledge. The company formed its first brand team after 8 years of focusing on building the product. The core mission of the brand team is to help define, clarify, and illustrate the idea of knowledge, an abstract idea for anyone who tries to convey.

This is an expalnatory video as our first attempt to further explain and explore the idea of “Knowledge is human.” 

Central Focal Point

In this video, we use central focal point to strengthen the idea of the core of human. Starting from a small match lit up in the dark in one's hand, the circular objects embodying different meanings transform into one another to carry out the story, and it ends with a sparkler also in hand to celebrate and store the accomplishments of human.

Design Manager│Jen Lee
Storyboard│Joro Chen
Design & Animation│Joro Chen
Narrator│Nick Smerkanich
Sound Design│Pin Hua Chen